We were asked to answer the question of why people should consider Systems Thinking as an approach to viewing organisations and their issues; in less that 2 pages of A4. This is what we came up with as a summary.
The Current View
The most common form of organisational design is a functional hierarchy i.e.

In additional to the functional view many, if not most, organisations also overlay a set of process diagrams e.g.

A process view of an organisation shows how individual transactions pass through the organisation. A process view provides a better management model than functional view in that it more accurately reflects how value flows into and around an organisation and allows that value to be measured more accurately. However, as many organisations have found, mapping processes in detail (and keeping them up to date) is a time-consuming and difficult task.
More importantly, process mapping struggles to represent important areas of activity such as marketing, innovation and risk management that everyone knows can add significant value to an organisation. This is primarily because they are not “transactional” activities.
Not being able to accurately model, and therefore be able to measure, key areas of value of an organisation are a root cause of very current and real problems and provide a real issue for all stakeholders in an organisation e.g. stock market value is fundamentally linked to innovation and marketing but putting a value on them includes more subjectivity than anyone is prepared to admit.
A “Systems” or Cybernetic View
To get a more holistic view we make the statement that “everything is connected” and look to bring in some of the key influences we know are not in the basic process.

The picture above is an influence map showing what we already know about any sale, they are influenced by references from existing customers and these references are, in turn influenced by the experience of that product or service. It is also obvious that a sale is also influenced by the market profile. Government regulation is an influence through competition policy and employment rules. Government is in turn influenced by taxes.
The point is that even a basic systems view is a more complete representation of how an organisation operates and is interconnected with its environment. It is immediately easier to identify why issues arise, where the right place to intervene is and what the consequences of any intervention might be.
Types of Systems Thinking
There are a variety of different types of systems thinking. The widest known are the simple haemostats popularised by Peter Senge in his book “The 5th Discipline”. The influence diagram concept has been extended and formularised by people such as Ackoff and Checkland (soft systems modelling). These are all useful at the “detail” level of analysis.
At an overall organisational level there is the Stafford Beer’s Viable Systems Model (VSM). This describes any organisation as a set of 5 types of system which all need to be present for the organisation to be sustainable (viable). It is particularly interesting in that it has been proved / developed from both mathematical theory and biological observation.
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Kubernetes was asked to present the NPWD case study on behalf of the DSDM Consortium at UNICOM’s “Agile in the Public Sector” event yesterday, click here for the slides in pdf format.
A number of things piqued my interest from the other speakers. Mike Part’s concept of using retail category management techniques for delivering commissioning in PCTs is something I intend to find out more about. The other one was Domain Driven Development, in Paul O’Meara’s presentation, as a way of linking strategic direction from the business through to specific/individual agile IT systems development.
The machinations over the “rescue” of the US car industry have been spookily familiar for those old enough to remember British Leyland in the 1970’s.
The idea at one point that GM and Chrysler would be merged sounded like the forced merger of Austin/Morris/Rover (BMH) and Triumph/Jaguar (LMC) that created BL in the first place. Now huge sums of money are being offered by the US government to help the companies re-structure similar in some ways to the UK government’s nationalisation of BL in 1975. Indeed it does look like the US taxpayer will own significant ot even majority shareholdings in both companies if the re-structure goes ahead.
What prompted this post is the fact that the UAW, the main union involved, has been asked to take a significant shareholding as well, to recognise healthcare and pension liabilities.
This piece in the FT also points out the key dilemma for the union and its members. Good investment principles for pension funds are to diversify risk, so the shareholding should be sold down as soon as sensible, however the shareholding provides a significant incentive for the staff to do what they can to ensure the successful recovery of the business and continued employment of their members
So will they chose to operate like a worker’s co-operative? Will they learn the lessons of the Meriden Motorcycle Co-operative, again from the 1970’s?
Or will the whole deal fall apart and the two companies go into Chapter 11?
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Decided to take our own medicine and go live with a first iteration of the new website structure and skin. There will no doubt be the odd gremlin and spelling mistake; please let us know if you find anything
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It seems like Google is about to fall foul of the regulators / politicians which to me highlights another aspect of the “too big to fail” idea described below i.e. at what point is a growing company perceived to wield too much power? This is a particular problem in technology markets where new companies can go from start-up to domination in a relatively short period of time; Google 10 years, Microsoft 15 years and IBM 20 years.
It seems like dominant market players are going have an increasingly hard time of things over the next few years. Part of this may be cultural for the companies involved in that the period of entreprenurial excitement will end up being a lot shorter and large company bureaucracy relating to external regulation arrive earlier.
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The phrase “to big to fail” has been bandied around a lot over the last 12 months; specifically in regard to the (assumed to be unacceptable) cost to society of the failure of large banks and now to large manufacturing businesses such as General Motors and Chrysler.
There is no doubt that the failure of both large banks and manufacturers would cause significant immediate pain to both the local and global economies not just directly but through the knock on effects on confidence (particularly important in banks) and the supply chain in the case of car manufacturers (the usual figure quoted is 6 component manufacturing jobs for each car assembly job). There is also the likely long term damage to the manufacturing skills base (ref the UK in the 1980’s).
Politically this is dynamite as people expect government to help in these situations. The latest approach from GM and Chrysler to the Obama administration is the latest and clearest example of this. What interests me is what happens next.
If these businesses are “too big to fail” then it seems to me that there are two options for society going forwards to ensure this does not happen again. Either:
What this means for politics is the return of some sort of “planned economy” to the US and the UK in particular (it never really went away in France and Germany). The major problem with this is that there there are very few politicians that have any experience of industry.
A new socio economic system is emerging, which is neither capitalism as we have known it, or socialism as it was practiced before. More on this in the next post!
When I meet people face to face one of the things that is commented on a lot is the fact that I take all my notes in Mind Maps. This is something I started when I joined Vodafone in 1997 and after a week have always taken notes this way. It has, however, taken the software development community a few years to catch up, but I can now say that, in my opinion, they have now provided some exceptionally useful software.
I have recently upgraded to MindManger 8 (I first used v3) and it provides a genuinely new way to present information, mindmaps as dynamic PDF’s or flash. Previously, if I wanted to send a client a mindmap I had to send the full detail, which as a 1 page PDF was difficult to read and the links and notes were not visible. This is now fixed, please click on the image to see an example (MS Explorer users may get a “active content” warning).
I met the author of the New Business Road Test, John Mullins, when we were both presenting at a strategy conference in 2006, He had just launched the book and it has genuinely changed my approach to assessing business opportunities.
I created the mindmap above over a year ago as a summary for a contact and have wanted to put it on the website since, but I could not present an appropriate level of detail without losing the messages. The key question is can readers of this post get useful information out of the map?